Growth consulting for small wellness and lifestyle brands.
Support that meets you where you are, to get you where you want to be.
Is this you?
You're running a wellness or lifestyle brand, an independent studio, or a founder-led business. The marketing is being managed by you, or someone in the business who picked it up alongside everything else. This isn't working, but you're also not ready for an agency yet.
You know what success looks like. What's less clear is where to focus next and if you’re getting the most out of what you’re spending.
You don't want to hand everything over to an agency that will charge a lot, promise a lot, and triple your budget overnight. You just want someone experienced to help you reach the people in your community who need what you offer.
What I do.
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Marketing audit
A clear read of what's working, what's costing you without delivering, and where the real opportunities are.
What’s Included:
Kick-off call to align on your goals and priorities
Full review of your current activity across channels
Written report with findings, quick wins, and a prioritised action plan.
60-minute walk-through to go through everything and answer questions
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Meta ads
Sometimes you need someone to actually run the ads, not just advise on them. I work on short, defined Meta campaigns for launches, promotions, or post-audit implementation.
What’s Included:
Creative brief and recommendations for what to test
Audience setup and campaign build
Active management and optimisations throughout
Post-campaign results and learnings for future testing
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Customer research
Talk to the people you're trying to reach. Find out what they really think, in their own words. It’s one of the most useful things a brand can do.
What’s Included:
Recruitment and discussion guide
10-15 interviews
A summary of findings and key themes
A 60-minute review of results and recommended next steps.
About Me.
Eleven years in marketing, in-house and freelance.
I started in e-commerce and digital marketing teams at high street and luxury retail brands, and have spent the last five years working with small, founder-led businesses.
I've worked closely with premium wellness brands at startup and scale-up stage, running paid social, improving conversion, and conducting customer research. I understand small budgets and the reality of growing a brand when resources are tight.
Let’s Work Together.
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